How a Simple Moodboard Can Save Your Fashion Brand from Creative Confusion

Imagine your final garment in your head, you can see the whole collection in front of your eyes, but when you see the final output, it’s far from what you had imagined.

For fashion brands, or those who are into clothing, this change in reality is mainly due to one reason: difficulty to communicate what you mean and how to make it. With every small step missed and miscommunication, your piece moves slightly farther away from your imagination.

We realised this and the general complaints by customers are that this is not what they had ordered, and that they gave a specific instruction, which went missed. Sometimes it could just be that your customers didn’t even mention it, but it was so many days ago that none of you remember the specific instruction.

Worry not, it’s nothing a simple moodboard for fashion can’t fix.

Why Moodboards are the Secret Weapon for Boutiques & Designers:

If you’re smart about it, you can use a moodboard to improve your sales too. If you’re wondering where and how you can use it: here are 4 groups of people you can use moodboards for.

Your potential customers

The first part of sales starts with being able to make your potential customers visualise the piece. Collect images of celebrity looks, make your sketches, put in images of the exact style, colour palette and share this with your potential customers.

You can make them know exactly what you’re making for them, let them imagine what you’re imagining.

To your customers

Remember what your customers like by simply showing them different styles and tagging it against their profile. Share the custom order details with them through images and make sure you and your customers are on the same page even before you’ve cut the fabric.

To your team members

Just like your customers, your team members need to know what exactly to make too. Put in some stitching styles, reference photos, photos of work in progress, final output and voila, your team members have a clear picture of what has to be made. Avoid confusion and see the results with the best fashion moodboard software.

To your Jobbers

A garment cannot be made without those artisans working their magic. When your karigar or jobber sees what they have to make and can refer to it time and again, as opposed to trying to remember the conversation they had with you at your store, you’ve ensured that whenever they’re working on it or the actual person working on the garment can see it too, you’ll see fewer mistakes.

What a Moodboard Actually Does

A fashion moodboard software for designers actually helps to visualise the entire garment. From stitches, to patterns, to styles, it helps every person get a better understanding of the expected output, and clear communication solves most problems, especially in the fashion industry. By being able to reduce the mistakes from customers to jobbers, you’re in effect reducing the chaos and headache that comes with it.

We realised this at BoutiqBiz and created a moodboard tool for fashion designers. Apart from the inventory, billing, CRM and jobber management features, we created a tool that could help everyone in the fashion supply chain to reduce errors, and unleash every person’s creativity, in the process. Try it here.

BoutiqBiz is a boutique management software for fashion designers to manage their orders, inventory, customers, production, tasks and much more.

Whether it’s the customer or the jobber, they all need to be able to see it to know what they’re wearing or making.